Femfocus
The client approached Lumen Innovations to develop a brand identity that encapsulates Femfocus’s values of empowerment, inclusivity, and growth. The goal was to design a visual identity that resonates with the target audience and conveys the brand’s mission of uplifting women.
The logo combines an abstract female silhouette with an eye-like shape, symbolizing focus and vision. The vibrant orange color represents energy, warmth, and optimism, aligning with Femfocus’s mission to inspire confidence and positivity in women.
The successful collaboration between Femfocus and Lumen Innovations highlights the importance of thoughtful and intentional branding. By designing an identity that resonates deeply with its audience, Femfocus is now well-positioned to continue its mission of empowering women to achieve their fullest potential.
