Brand identity design for Keeba. A fashion design brand. The design team at Lumen focused on crafting a visually impactful “K” monogram. The gold finish of the monogram reflects sophistication and premium quality, aligning with the brand’s ethos of elegance.

The new brand identity helped Keeba establish a cohesive and elegant visual presence, enhancing its reputation as a creative and sophisticated fashion brand. The adaptable design system empowers the brand to expand while maintaining a strong and recognizable identity.